Riptide

Charting new waters with Tiptide Oil: where nature's essence meets wellness.

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Client

Riptide

Category

Oils

Role

Branding & Design

Embarking on a voyage to reimagine its place in the competitive landscape of wellness, Tiptide Oil set sail on a journey of transformation.

With a commitment to harnessing the power of nature to promote holistic well-being, Tiptide Oil sought to redefine its brand identity and packaging to reflect its core values of purity, vitality, and connection to the natural world. Our partnership with Tiptide Oil marked the beginning of an exhilarating expedition—a quest to craft a brand experience that not only inspires but also empowers consumers to embrace the transformative potential of essential oils.

Delving deep into the essence of Tiptide Oil, we uncovered a rich tapestry of stories, traditions, and ancient wisdom. From the pristine shores where nature's bounty is harvested to the time-honored rituals that have stood the test of time, Tiptide Oil epitomized the intersection of tradition and innovation. Armed with this profound understanding, we set sail on a creative odyssey to reimagine Tiptide Oil's brand identity and packaging, infusing it with a sense of wonder, authenticity, and timeless elegance.

Central to our rebranding journey was the belief that beauty lies in simplicity and harmony. Through clean design, evocative imagery, and earthy tones, we sought to capture the essence of Tiptide Oil's ethos—a celebration of nature's inherent beauty and the transformative power of essential oils. Each element of the new brand identity was meticulously curated to evoke a sense of serenity and connection, inviting consumers to embark on a journey of self-discovery and renewal with Tiptide Oil by their side.

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